Let's talk about the texture, and when we boil it down, this is nearly one of the most important things you could ever consider when picking a vinyl plank, a loosely vinyl plank, or a next-generation hybrid. So the texture, why is it important? Well, first of all, if the texture is too rough, it holds dirt. If it's too smooth, it's slippery, and it potentially looks fake, you need to maintain that space in the middle.
Now, if you go looking at a lot of vinyl plank or timber look alternatives, if you touch the texture and you run your fingernails across it, it's a sharp bit of ridging, and it holds dirt and people, they handle it with their hands, and they go, wow. The texture is beautiful. It feels so real, but you won't realize it until that floors down.
Now that I pointed out to you, you can look at some of the lighter colour floorings in the commercial spaces. They hold dirt unbelievably. It's like a thousand little grout lines on the floor holding dirt.
So this is something we avoid at all costs. And that particular embossing is called BP embossing. 90% of all the planks on the market will hold that because when they get their products made, it's the cheapest way to manufacture it. So that's why they do it. The other suppliers tend to cut corners because it's cheaper, but it doesn't deliver the best result. So now, when you see that and look down the light, it additionally throws up this strange kind of reflective corrugation that you can see down your flooring, and you don't know this until it's been installed in your home and your property.
So what Luxfeel has done and what we did was take the best of the best and compile it together in a new texture. We call it natural embossing. Now, this is a slightly rounded texture, very subtle. So when you walk on it barefoot, it still feels like a real timber underfloor, but the rounded texture doesn't let dirt hold.
So you've got a vinyl plank that's ultimately durable and easy to keep clean. It's got a beautiful texture on it. Additionally, with a satin-type finish, then the gloss, the gloss throws out a plastic look. We need the satin. Together, these three things make all the difference in making the floor feel real and easy to keep clean, so it's pleasant, durable, and hygienic for your family. The last little element within the texture type on top of the surface is a tiny little micro bevel. A tiny little micro bevel is just checked out around the edge of each plank. It doesn't hold dirt, but it just throws out a tiny little check around each board. So when you do look down at the light, you have individual boards on the floor.
A lot of the other suppliers or manufacturers might have a square edge. So a square edge is a square edge that butts together that becomes a sheet. So what's the point of having a plank when it looks like a sheet down.
These are all the things, all the problems that we've solved to deliver a more premium, more beautiful, more ascetically pleasing flooring directly to you.